Advertising and marketing
Tips and links to advertising and marketing your limousine business.
'The Best Kept Secret' is the last thing you want your limousine business to be. Create a plan and allocate time to making your company and services well known.
Marketing 101 from LCT Magazine is a great place to start.
Name recognition is only half the battle. In his book Wheels of Gold, William J. Goerl speaks of focusing your efforts around Visibility and Credibility. We agree, it is a waste of money to reach new customers if they do not trust what you have to say. This page was developed to give you an overview of your options and links to resources and companies that can help.
Anatomy of an Ad Program by Denise Kano
Consultant Advises Limo Industry to Think Big by Dr. Michael J. Kami
Spend Your Advertising Dollars Wisely by Wayne Blanchard
The New American Traveler by Rebecca Christiansen
Here are some of the basics:
Affiliate Networks & Farm Outs
Building relationships with other limousine companies will not only keep vehicles on the road when things are slow, but also keep clients happy when their needs exceed the capabilities of your fleet.
Establishing Farm-Out Etiquette by Jay Seidel
The ABC's of Affiliate Work from LCT Magazine
Search Engine Optimization & Marketing
Most customers will never see your offices and only interact with the person answering phone and chauffeur driving the vehicle. This makes a professional web site that much more important. On the Internet, the traditional saying for business success still applies; Location, Location, Location. You need to be anywhere and everywhere on the Internet that potential customers search for limousine companies servicing your area. Each year new sites emerge to help clients find and compare local limousine services. Check out our Web Design and Search Engine Training products.
The latest trend in search engine marketing is with Local listings with most reviews. Both Google and Yahoo are trying to crush the Yellow Pages by offering companies with geographical based searches. Type in the words "limousine + your city" and in addition to typical search results you will see a map with local companies listed next to it.
You can get to the top of this list if your business has the most reviews.
LimoZip has been working with startups and small to mid-sized limo businesses for over ten years. They offer Google AdWords Pay Per Click marketing as well as SEO services, social media, local marketing, an integrated software solution.
Although you may throw out more junk mail most of your junk mail, you must admit it only keeps coming because it works.
55 Holiday Marketing Strategies by Neil Weiss
Marketing Ideas That Your Clients Will Love by Jay Seidel
Personalized Mailings Attract Attention
Targeting Your Current Clients by Tom Mazza
Top 10 Marketing Ideas for the Holidays by Denise Bibee
You are your companies best salesperson. Get out there and make new friends by joining business exchanges, meeting with travel & tour agents, restaurants & nightclubs owners, wedding professionals, funeral directors, jewelry & flower shop owners, the heads of youth leagues & charities, the staff & private aviation companies, and the doctors & nurses at plastic surgery centers.
Breaking Into Celebiz: the Super Bowl of Marketing by Helen Holzer
Celebrity Jet Charter Creates New Revenue Stream for Operators by Jon LeSage
How to Close More Corporate Sales by Neil Weiss
How to Throw a Sales Event for Free by Sara McLean
Making the Most of the Prom and Wedding Season Ahead by Neil Weiss
The Marriage Between Money and Marketing by JoLynn Vensel
What You Need to Know About the World of Private Jets by Jon LeSage
How to Hire a Salesperson by Denise Kano
Television & Radio
Mass media can easily reach a large amount of potential clients at one time and can be a good way to get attention. Try to work directly with On-Air talent and the local cable provider with special promotions, giveaways and live remotes. In some cases, you can even trade out for your advertising time.
Both the traditional and on-line versions of the yellow pages are geographical based. Typically you should concentrate your spending in the yellow pages 5-15 miles around your business location.
Creative Print Ads Reinforce Company Brand by JoLynn Vensel
Increasing Sales Without Increasing Advertising Dollars by Charles Tenney